Lynette Ooi
Founder & Principal Consultant, BetterWiser
Former Amazon and PayPal Executive. 18 years as tech lawyer and international Head of Legal across Asia, the Middle East, and Africa. Now Executive Coach and Change Consultant – helping leaders and founders navigate change and build with intention.
BetterWiser is a boutique consulting practice dedicated to helping leaders and founders transform their businesses, careers, businesses, and teams – with clarity and intention. Through executive coaching, strategic advisory, and legal innovation consulting, we equip professionals and organisations to navigate growth, complexity, and reinvention with confidence.
Leadership & Career Coaching
Confidential, high-trust coaching to help founders and leaders gain clarity, confidence, and momentum. We create space to think deeply, decide wisely, and grow purposefully.
- Purpose and personal fulfilment
- Career transitions and reinvention
- Personal branding and executive presence
- Decision-making and clarity in complexity
Advisory & Speaking
Workshops, offsites, and facilitation for leadership teams and professional communities. Topics are designed to provoke thought, shift mindsets, and equip action — especially in fast-evolving environments.
- Navigating change in the AI era
- Effective communication and decision-making
- Values-driven leadership and culture
- Career pathways in a nonlinear world
We also advise legal teams and law firms on their AI-driven legal operations transformations, and related culture reinventions.
Startup Consulting
With deep in-house legal and business leadership experience, we support high-growth startups and scale-ups on strategic and operational challenges.
- Explore new markets and cross-border opportunities
- Build intangible assets and foundational processes
- Navigate commercial negotiations and risk
- Tap into a trusted network of legal and business professionals
Meet Lynette Ooi
- 18 years of experience as a lawyer and business leader, including 10+ years in Big Tech (Amazon, AWS, PayPal)
- Supported businesses with over USD 1B in revenue across 100+ markets in Asia, the Middle East, and Africa
- Built and led high-performing, cross-border legal teams
- 4 years of experience and training as an executive coach — currently undergoing certification
- Interviewed 100+ leadership candidates and shaped diverse teams
- Followed by 10K+ professionals on LinkedIn for insights on leadership, reinvention, and the future of work
- Founder of BetterWiser Consulting — supporting purposeful growth at the intersection of law, leadership, and change
Get in Touch
Interested in coaching, startup consulting, or a speaking engagement?
Drop me a note — I’d love to hear from you.
- [email protected]
- +65 8893 8422